If you’ve ever dreamed of designing your own sweaters easily, without fussing with dyes, patterns or a sewing machine, those dreams already have come true (though you might not yet know it).
Wildemasche, the Germany-based knitting company specializing in online design and custom “from single piece to any quantity” production, is actually taking DIY to a whole new level. No “After we have raised €2 million, we will set up the process of bringing you custom clothes one fine day”, but “Design & order online now, custom sweaters are produced and shipped within 2-3 weeks with your (allover) design”.
At first glance, the website does not look like one of those chic, high-end fashion brands, and that’s exactly what they do: focusing on the production of custom knitwear. So this is definetly worth a closer look. Wildemasche lets you customize your sweater, scarf, blanket, beanie or football scarf. You can choose colors and of course change or create design and patterns.
like a wonderful game, except that it’s real and you can order it, have it
delivered to your front door and actually wear it. And it’s not just the
customization that makes this company awesome. Products offered are scarves,
sweater, blankets and beanies, all custom made from various qualities,
including 100% Merino wool, organic cotton, wool blend and acrylic.
actually does democratize fashion. Wildemasche stopped talking about it, but just
did it. Everyone can order online, worldwide. For people who don’t know much about
knitting, it is like a 3D-printer for clothes. Custom designing own piece gives
customers a strong, individual connection with this piece of garment. It’s
truly individual fashion, and fast fashion in a positive way.
And last but not least, Wildemasche stands for affordable custom fashion: sweaters are less than 70 Euro for a single piece, including your custom design.